VIVA GLAM

Every year Mac Cosmetics releases a limited edition Viva Glam lipstick which proceeds goes towards their MAC aids fund.

I think this is perfect because recently the younger generation became obsessed with retro culture. MAC is a cosmetic brand that appeals to all ages. This will attract both the younger and older generation by using two icons of their generation, Cyndi Lauper and Lady Gaga. As for the design of the lipstick itself, it's actually quite good. The shape of the lipstick container never changes, the only thing that has changed over the year is the colour. Red and black always goes well together. I like that the bold red is inside the lipstick cap because it looks like the average mac lipstick until you open it up and it has lady gaga's signature on the inside.