This is definitely one of the coolest ads I've ever seen. Nikon took its inspiration from our celebrity-obsessed paparazzi culture to launch the brand's D700 model in Korea.
At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. The "celebrities" in this case were the passersby, who automatically triggered a ton of flashing camera lights as they walked past the billboard. The red carpet leads through the subway hall and into a mall where there is a store located where you can purchase the Nikon D700.
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