Friday, March 5, 2010

AMBUSH DESIGN

The Tokyo-based design collective was started in 2002 by VERBAL and YOON. Inspired by the phrase "ANYTHING GOES", they draw ideas from the many creative outlets in Tokyo to produce original designs.

In 2004 they launch the jewelry brand, Antonio Murphy & Astro®. Using 18K gold, platinum, diamonds and other precious stones, they designed their own comical renditions of the mainstream Hip Hop jewelry popular at the time. Their diverse range of fans include celebrities and discriminating buyers alike, in and out of Japan.


I love everything they do because it's very bold, unique and well designed. Their jewelery is designed for "shock value". Their colours are non-conventional. It's very experimental because they use different types of metals, stones and plastics. It's not all about glamourous "bling" they design for shock value, not price.
Even their graphic design is done personally. The comicbook style is very appealing to not only their culture but to all individuals that follow the artistic side of hip-hop culture.
This is one of the many things that I am interested in getting from ambush design.

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